Why is SEO Essential?

Search engine optimization (more commonly known as SEO) is something that every single business needs to utilize. It allows your business to gain more traction and attention through online searches. So many businesses are using SEO as a way to get attention, grow sales and grow their online presence wherever possible.

If your business isn’t utilizing SEO everywhere, you’re seriously missing out! It’s not a luxury- it’s a necessity in 2020 if you wish to stand a chance getting as much attention as possible. If you need convincing as to why SEO is essential, here are three reasons that will hopefully sway you.

1. SEO helps build credibility & trust

The goal of experienced SEO is to establish a strong foundation for a website with a clean & effective user experience that’s easily discoverable during Internet searches. This is all thanks to the trust and credibility of a business and its digital properties. Many elements go into establishing such authority: backlink profiles, machine-learning signals, optimization on page elements & content, and positive user behaviour.

While it’s vital to gain authority and credibility, the biggest thing to understand is that it doesn’t happen overnight. Rather, it takes plenty of time in order to gain that from others. Using SEO helps in a way to build that credibility and trust over time for your business.

2. SEO helps you to understand the World Wide Web

Let’s face it- the Internet is constantly changing. It changes so much that it’s next to impossible to keep up with. Trying to do so is more than an overwhelming task for any business. This is especially true if you have a small business or even a start-up.

This is where SEO becomes a valuable asset. It helps you by staying in the loop of any and all changes that take place in search. Knowing the environment of the World Wide Web is important. That’s also true concerning tactics by other businesses- especially your direct competitors. So SEO will help you know and understand all the changes that will inevitably take place on the Internet.

3. SEO is inexpensive

Advertising and marketing methods can range in price from cheap to ridiculously expensive. SEO leans towards the cheaper side, meaning that you can do a lot without spending a lot of money. It’s invaluable in this regard, especially if you’re a really small business that needs to be mindful of what to spend your money on.

Not only that, but whatever money spent on SEO will pay off for the long-term in a number of ways. This includes your business’ bottom line, its perceived image, and everything else in between. It’s arguably one of the best investments for your business that won’t hurt your wallet too much.


So, what are you waiting for? If your business isn’t utilizing SEO at all (or properly), then it’s time to do that. It’s a time-consuming thing to do, but it’ll be worth it in the end.




Published by Elizabeth Sarah Larkin

Freelance Writer & Social Media Manager

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