How to Determine the Best Social Media Platforms for Your Business

Creating social media profiles for your business is vital. They allow you to connect with customers, help them if need be, and can help you show off different aspects of your business. Now more than ever, you need to put your business out there on social media as soon as possible.

But before you get your business on social media, you should be careful which platforms you decide to create profiles on. It may be tempting to create profiles on every single social media platform, but that would be the wrong way to go. Here’s how you can determine the best social media platforms for your business to utilize.

1. Figure Out Your Target Audience

It’s important to figure out your target audience for your business. The more specific you are with your target audience, the better it’ll be to decide which social media platforms to focus your efforts on.

If you’re unsure of how to get your target audience straight, don’t sweat. These are the most important questions you need to ask yourself:

  • Who’s your typical customer?
  • What’s their age range?
  • Are they male and/or female?
  • What’s their income and education level?
  • What are they interested in outside of your business?

Once you have the answers to each of these questions, that will help you figure out your target audience for social media.

2. Create Goals for Your Audience

Once that matter is settled, you need to determine the goals you want to set for your target audience. These goals can then translate into what you want your social media to do. Here are some examples of goals you may want to set, depending on your business and target audience:

  • Being customer service-oriented
  • Driving brand recognition
  • Developing relationships with potential clients
  • Promoting goods/services

After that’s determined, you can finally pick the social media platforms that will work best for your business!

3. Decide What Social Media Platforms Work for Your Audience

Each social media platform is more popular with different people. Age, background, and much more are just a few things to take into consideration. Sprout Social has 2020 social media demographics that you can read to see which platforms will work best for your business.

In addition, you should also consider just how popular the social media platform you’re looking into is. If it still seems incredibly popular, then go for it. If its popularity seems to be waning, then perhaps you should skip it. Seeing how people from your target audience utilize a social media platform is also critical in figuring this process out.

***

It may seem a bit intimidating and even unnecessary to try and figure out which social media platforms your business to utilize. But it’s incredibly important so that you can gain the most amount of followers and attention from your target audience. That will then improve your business in more ways than one, and that’s exactly what you want.

xo,

Elizabeth

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