The Importance of Hashtags

Social media is important and insanely popular. Both of those facts are already well known by most everyone. It continues to connect people to each other, and it also connects businesses to other businesses and customers. There’s no way to measure just how many people use social media platforms on a regular basis.

There are many different aspects of social media that are the same across all platforms. One such aspect is the hashtag. While their popularity may vary from one social media platform to the next, hashtags continue to be highly used by a majority of social media users. It’s safe to say that- just like social media itself- hashtags aren’t going anywhere anytime soon.

But why exactly are hashtags important? You may see them being used so much, but you may not have thought about why they matter in the first place. Here are three reasons as to why hashtags are important.

1. Hashtags create brand visibility

If you’re trying to promote your business on social media, you need to create a hashtag that’s specific for your business. This helps create brand awareness because people can use your hashtag to find your social media page. From there, people can learn more about your business- all thanks to checking out your hashtag. That can then lead to gaining not only more attention, but more followers as well.

But you don’t have to limit yourself to just one hashtag for your business. If you’re promoting an event, new product, and/or new service, you should create a hashtag for that, too. This will help bring attention to the newest thing happening for your business. So if you’re looking for better brand awareness for your business’ social media presence, hashtags are a great way to go about achieving this goal.

2. Hashtags help with your competition

Any business- regardless of industry- needs to know who their competition is. You should also know what your competition offers, as well as how they advertise. This may seem like a daunting task if you just think about it.

This is where hashtags come in to help. You can use them to research competitors’ social media accounts, their top posts on each platform, and their most-used hashtags. Learning all of this information can help you gauge an audience’s response to your competitor’s social media, and tell what works best and what doesn’t for your social media. Plus, it will help you stay on trend as you rotate from old hashtags to new ones on a regular basis. If your social media is current, then your business will also be current.

3. Hashtags bring about activism

While we’ve seen examples of this happen before, using hashtags for activism blew up this year. From #BlackLivesMatter to #MarchForOurLives and so many more, hashtags can help you stay updated on activism movements on a social media platform.

While many businesses may choose to remain politically neutral, others are unafraid to share their stance on various political issues across social media. Many customers will remain loyal to brands who speak up because of their political stance. Depending on your brand, it may be beneficial to use hashtags to show your support for any causes you believe in. The choice is up to you.

***

It’s safe to say that the importance of hashtags is huge. They can benefit you and your business in numerous ways. How have hashtags helped improved your business? Let me know in the comments below!

xo,

Elizabeth

Published by Elizabeth Sarah Larkin

Freelance Writer & Social Media Manager

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