Social media burnout is real. How do I know?
Because I’m currently dealing with it.
I took a social media break during most of December 2021 because a) I wanted to enjoy my Christmas break, and b) I didn’t want to spend said Christmas break making content constantly. I figured that would be the perfect time to take time away from social media.
Despite that break, however, I do find myself dealing with social media burnout even now. Between having a full-time job, being a part-time creative writer, and more, I definitely see how spread thin I am.
Then there’s the pressure to create, create, create. Some argue that you should create content every day. Others believe batch content creation is best. To be honest, I haven’t been able to figure out what works best for me. I always want to create on the weekends, but there’s always a huge part of me that would prefer to use that time to recharge. I’m only human, after all; I can only do so much.
Finally, there’s the pressure of what content to create. I’ve been trying to figure out if I continue with the kind of content I’m currently creating, or if I switch directions elsewhere. I think all content creators/influencers deal with such an identity crisis at one point or another. Sometimes, you get bored of the content you’re making, and it can cause you to debate what to do next.
I believe social media burnout is a common thing content creators deal with. The easiest way to address it is by taking a social media break. I know that’s easier said than done. (I do social media work for clients for a living, so I’m on it a LOT.) But sometimes, it’s necessary in order to renew your love for content creation once again.
Another important thing to remember is that burnout doesn’t last forever. I believe it’s possible to recover from social media burnout if you take a break from it. That way, when you do return to creating content, you’ll feel reinvigorated and refreshed to do exactly that.
Do you deal with social media burnout? Or burnout from creating content? How do you deal with such situations? Let me know in the comments below!